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Stage 1 of 3
sluagh-ghairm
Scottish Gaelic · medieval
"battle cry, war cry"
literally "army cry", used to rally Highland clans in battle
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Stage 2 of 3
slogorne
Scots · 1500s
"a rallying cry"
adapted into Lowland Scots from Gaelic
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Stage 3 of 3
slogan
English · 1700s
"a memorable advertising or political phrase"
broadened from a battle cry to any distinctive catchphrase
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