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Where does the word "brochure" come from? It comes from French brocher, and was adopted directly into English (1740s).
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Where does the word "brochure" come from? It comes from French brocher, and was adopted directly into English (1740s).
Brochure’s story begins in French: brocher meant “to stitch together.” From 'broche', a spike or skewer used to pierce the pages. It reached English by 1740s as brochure. Settled as the word for a small stitched informational booklet. Today, brochure means a small booklet or pamphlet containing information or advertising.
- Stage 1 · French · 1700s brocher "to stitch together", from 'broche', a spike or skewer used to pierce the pages.
- Stage 2 · English · 1740s brochure "a small booklet or pamphlet", settled as the word for a small stitched informational booklet.